Fortnite is about to bring big changes! Epic Games has announced that the game will soon allow creators to sell in-game items directly through its platform — a move that, according to reports, offers better revenue opportunities than those currently provided by one of its main competitors, Roblox.
The Importance of This Change for Fortnite
Right now, Fortnite is going through a challenging phase, with a noticeable drop in the number of active players in its traditional Battle Royale modes — once a global sensation that made it one of the most-played games in the world.
Meanwhile, Roblox continues to grow year after year, appealing to diverse audiences through its user-generated creations and constant innovation.
In response, Epic Games has decided to expand creative opportunities within the Fortnite Creator Ecosystem, which has long moved beyond the limits of Battle Royale. With an increasing demand for new types of gameplay and user-made experiences, this shift aims to revitalize the platform.
Recently, the company noticed that unofficial versions of “Steal a Brainrot” created in Fortnite have gained significant traction, inspiring Epic to enhance its monetization options for creators.
How the New Feature Works
With the new system, players will be able to sell items directly within third-party experiences created inside Fortnite. The commission rates will be significantly higher than those offered by Roblox.
- Creators will receive 50% of the value in V-Bucks from purchases made in their experiences, after platform fees.
- For the first year of the program (ending December 31, 2026), this percentage will temporarily rise to 100%.
- Typically, creators will keep around 37% of total sales, but during this promotional period, that amount could reach approximately 74%, compared to Roblox’s 25% creator payout.
The company’s goal is clear — to show that developing experiences inside Fortnite can be more profitable, mirroring the same strategy Epic once used to attract developers to the Epic Games Store over Steam by offering better financial terms.
However, even with higher revenue shares, it’s worth noting that Fortnite currently has a smaller active player base compared to Roblox. This means that while creators may earn more per transaction, their total income will still depend heavily on the audience size they’re able to reach.
More Upcoming Features
Another major update coming from Epic Games is the introduction of the Fortnite “thin client.” But what exactly is it?
This lightweight version of Fortnite will initially be available for mobile devices and PCs, featuring only the Blitz Royale mode and user-created games.
Main modes, such as the classic Battle Royale, will need to be downloaded separately for those who wish to play them. This approach could make it easier for new players to join the Fortnite ecosystem, offering a smaller download size and a quicker entry point.
More importantly, it highlights a strategic shift — Epic appears to recognize that its original game modes may no longer be the main attraction, and the focus now is on supporting creators and expanding the platform’s reach.
